You have a goal in mind that ends in making more money for your business. This could come in the form of selling your products or services. But there is one thing that you need in order to achieve that — traffic.
Without traffic, no one will know who you are, what your brand is about, and furthermore will not buy what you have to sell. Some say that traffic can be bought. That’s partially true. You can find traffic sources that are organic and absolutely free of charge.
So what are these free traffic sources? Let’s take a look at some of them right now:
1. Search Engine Optimization (SEO)
SEO is important for your content strategy. And it’s one of the tried and true ways to get traffic to your website and eventually your sales pages. Depending on the keywords you are using, it will take some time to get a good amount of flowing traffic to your website.
It’s important to find the right kind of keywords that will be linked to your content. As a key tip, look for keywords that are less competitive and easy to rank. There are plenty of tools to help you find the right keywords. Do your research and decide on a few keywords that you want to use so you can easily rank higher on search engines like Google.
One of the fastest-growing sites on the Internet is Quora. For those not in the know: Quora is where you can ask questions and get answers. Most of the time, the questions answered are by people looking for a solution to a problem. You can answer your questions with more detail if you want. Do it with the intent of giving value. Don’t overdo it on the self promotion. You can be subtle about it. Here’s an example:
“If you’re interested in knowing more about how I did “X” to do “Y”, then check out this video below”.
Something to that effect. The more present you are on Quora, the better the chance you’ll get a free traffic source because of how valuable and well-written your answers are.
Think Pinterest is for posting pretty pictures like Instagram? Think again. In recent years, even some entrepreneurs are leveraging the power of Pinterest to boost their traffic.
However, it’s important for users to SEO optimize their Pinterest posts and be able to keep everything on brand and on topic. You’d be surprised how much traffic you can possibly get from a Pinterest post. However, it will take some time for you to build up consistent traffic.
4. Guest posting
Do you know someone who runs a blog that focuses on your target market? If the answer is yes, then you might want to reach out to someone to do a guest post. Alternatively, you can reach out to other bloggers who might be willing to take on a guest writer for a post or two just to generate traffic. Keep in mind, you’ll need to return the favor as part of the deal.
Reddit is another great way to get some free traffic to your blog. Your target audience is bound to be subscribers to a subreddit or two. But fair warning: each subreddit will have a set of rules in terms of self-promoting your content. Err on the side of caution and give some valuable information if and where it’s necessary if you wish to share something.
Believe it or not, forums are still alive and kicking. However, there are rules that you’ll need to follow. Some will allow self-promotion where necessary while others will be stringent about it. It’s important to take into consideration the rules whenever you want to assert yourself as an authority on a certain topic. Even the slightest hint of self-promo can get you banned at the drop of a hat.
If you are willing to bang out a quick ebook and sell it on Amazon for cheap, then you have just found yourself a free traffic source. But there’s a twist — this potential traffic is paying you.
You can still get a good amount of traffic even when you have the book available for free (albeit for a limited period of time). Be sure to write an ebook on a common problem that is facing your target audience. You will also be able to give them the opportunity to build a long-lasting relationship with you beyond the book that’s sitting in their Kindle device. Invite them to connect with you, give them more value so they are eager to buy what else you might have in store for them.
Free Traffic Sources
While paid traffic will do some good, free traffic resources are plentiful and give you so many opportunities to give you the organic traffic you need. Whether you are selling products in an ecommerce store or if you have a service that will be beneficial for clients, there are plenty of traffic sources where your target market hangs out. Choose these sources wisely if you want to get a good flow of traffic that consists of the right kind of buyers.