September 14, 2020

Marketing

One of the most common copywriting mistakes is writing to everybody.

It’s thinking that everybody is your target market. When it comes to writing ad copy, you have to write for a specific audience. You have to write in the brand’s voice.

The more you know about your target market and the brand you are writing for, you’re more likely to generate results. More people will click on something that appeals to them.

That’s the power of writing ad copy.

However, it takes a lot of skill and practice. You have to know some strategies that can help you write effective ad copy. Keep reading if you want to learn the beginner’s guide to writing ad copy.

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September 6, 2020

Search Engines

Gone are the days of registering your business in multiple directories. And nobody is saving their phone books anymore. Today, if you need any information about anything you pull out your phone and ask Google.

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August 23, 2020

Lead Generation

Wouldn’t it be great if you could spend less time chasing leads and more time building your business itself? If you could find a way to passively generate leads rather than having to look for them actively? Finding leads is a time-consuming process, and it doesn’t always result in sales. But without new leads, your

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June 21, 2020

Marketing

It’s always a good idea to have a content strategy in place. However, there is one thing to keep an eye for every single time you publish your content. That is your conversion rate optimization. What exactly is it? And how can you understand it better in order to determine whether or not some adjustments

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June 21, 2020

Misc

Recently, Google stated that it will start using its latest algorithm for SEO ranking in 2021. This means that all current tools and techniques that you use to attract visitors to your website will soon become ineffective. As such, there is a high tendency that your web page will leave its present position. It will

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