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Marketing

How to increase copier sales

 March 15, 2020

By  Elie Vigile

As the age of the Internet marches forward, the business environment is drastically shifting. Workplaces are moving to a paperless workday and relying on the Internet and digital spaces to fulfill their communication methods.

Of course, this brings up the question of how to increase copier sales. If you’re in the copier sales industry, you’ve likely realized that selling copiers may seem like a difficult career path in the future.

While it’s likely that businesses continue to invest their time and communication methods online, the life of a copier salesman is still on the rise. Studies have been done that indicate selling copiers is actually on the rise and the need for them is still in demand.

Keep reading to find out how to increase copier sales in the face of the modern world. Here’s a helpful marketing service if you’re interested in increasing sales even further.

Copier sales strategies

Office workplace table with charts report, coffee, supplies, and laptop. Flat lay. Top view with space for your goals.

Copier sales can be tricky. Like all sales strategies, you need to find the right audience and know how to attract someone to a product. It can also be helpful to have some ties to copier companies with name-brand recognition.

Here are some effective strategies to increase copier sales:• Target small businesses• Understand your target audience and their needs• Understand that time is of the essence• Know your products

In copier sales, a common mistake salesmen make is to target larger businesses and organizations that have a known need for a large number of copiers. However, small and medium-sized businesses represent a larger share of the market. Don’t forget to target them and their needs if you want a successful sales year.

There are generally two things you’ll need to think about when considering your target audience: why they want something and how will it benefit them.

Think about the emotional trigger that will help sell your product. Does it make the workday easier? Can it help reduce the stress in the office? You should also consider how the copier can work to benefit the workplace specifically. Know your products and how they work to better understand how it can help all types of businesses.

How to Start a Small Copier Business

Financial manager making sales report to colleagues.

Starting a small copier business may seem challenging, but it doesn’t have to be. By preparing yourself and gaining a good knowledge base over time, you’ll soon be off to the races in the copier sales industry.

Starting a small copier business won’t be as simple as making a Facebook page and promoting your business, you’ll have to spend quite some time before you get to that stage.

Here are the steps to creating a small copier business:• Find the perfect location• Purchase your equipment• Obtain your permits• Begin marketing

Finding the perfect location makes be trickier than you realize. Ideally, you’ll want a relatively large space near companies that could benefit from your copiers. Even if a business doesn’t need a copier right now, they may be in the future. What better way to get the word out then by setting up shop right next to your customers?

After you’ve established where you want to have your business, you’ll need to purchase the equipment. Copier companies spend a lot of time and money investing in copiers and establishing connections with other copier companies to sell products at a high markup.

You may need to take out a loan from a bank and you’ll almost surely need to have networked with someone else in the copier industry to gain good margins on your sales.

You’ll likely need a local business permit or something similar to the state or city council of your area. Check-in with local regulations to see what you need to get started.

Finally, you’ll need to start marketing your business. This can be a complex process, but it’s worth it, in the end, to promote your business to those who would want your service. Consider social media, marketing tools, and using marketing services to help you along the way.

How do you succeed in copier sales?

Financial managers analyzing new tendencies on the market.

Succeeding in copier sales is easier than you may think. You’ll need to have the right attitude, a mind for business, and a drive to succeed.

Try networking with other copier companies to find out their business strategies and how they made it work for them. Taking marketing classes and generating sales leads through social media can also be an effective way to increase copier sales.

In the end, you’ll need to be the type of person that excels at making connections and presenting yourself to the public. Appearance and presentation are key, followed by your knowledge and understanding of your audience and products.

Copier Dealer Principals

Copier dealers are the ones who sell copiers to businesses. They rely on a set of principals to help them succeed in their careers.

Here are the copier dealer principals you should follow:• Understand your audience’s needs• Know your products and how they help businesses• Be open and honest about a product and what you believe will help the company the most, it may not always be your product• Focus on building trust and strong relationships with your clientele. A returning purchaser is always better than a one-time deal• Let your clients know that you want their business and truly look to help them as best as possible.

How to sell copiers?

Copier sales are on the rise and figuring out how to sell copiers simply takes a little bit of commitment. Review some of the principals listed above and get yourself well-versed in business management and marketing strategies to be able to effectively sell your copiers to various businesses.

Is the copier industry dying?

While it may be a common notion amongst the general public that the copier industry is dying, that’s simply not the case. Copier company’s profits are on the rise and copier sales are still growing in the industry. Ironically, you could pinpoint this increase to the fact that the Internet has made communication easier and thus more interactions are happening on a B2B level. This study indicates that copier sales were on the rise and are expected to continue growing.

Elie Vigile


I help copier dealers turn their website and online presence into a lead generation machine using our custom marketing system which allows them to save money on advertising and bring in a new flow of customers without having to constantly rely on their sales team.

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