Lead Generation

How to convert your copier machine website into leads

 January 12, 2018

By  Elie Vigile

How to convert your copier machine website into leads

Today is the time of competition and each and every business needs an online presence to capture leads and for this website has become a need of the time.

In this modern era, people and companies are on the internet for each and every types of information. If you are doing a copier machines business and nobody knows about yourself, then it is useless.


In fact, today website has become a most popular platform to promote your business. And for this, you need to have a website for your customers. The website is one of the most famous platforms for online advertising your copier machines business and getting a name in this field.

The website is the face of your copier machines business company. To have a website is not enough. You will have to get it working. You can convert your copier machines website into leads by the following ways:

1. Right SEO Strategy: – This is the first step. SEO stands for “Search Engine Optimization”.

Your website must be SEO friendly. It is well-established fact about an SEO friendly website that an SEO friendly website has those configurations and features so it’s easy for search engines to crawl (read) and understands what the particular website is all about.

For this, you have to, narrow the competition & relevance of broad keywords to include local elements and more specific services.

2. Planning for website structure: – You must have a good plan for your website structure and you can plan your site for topical expertise, organized in a well-oiled as well as easy to navigate structure.

You have to structure your site around intent-based topics; ensuring content is solid and distinct.

Support your primary pages with layers of supporting content pages and link these pages to the appropriate primary page to pass additional keyword authority accordingly.

3. Have a link-worthy site: – For a better website and to have a place on Google search, always focus on creating relevant links within the text. Instead of having “click here” links, you have to try writing out the name of the destination.

You have to understand the fact that “Click here” has no search engine value beyond the attached URL.

4. Publish Relevant Content And Update It Regularly: – As it is said that a great content has no any substitute. In fact, Quality content is the number one driver of your search engine rankings.

Specifically created quality content for your intended user increases site traffic, which improves your site’s authority and relevance.

One thing is more. Regularly update your content because it is noticed that regularly updated content is viewed as one of the best indicators of a site’s relevancy.

5. Sign Up For Google Authorship: – If you want that your articles get better exposure and display with a great level of personalization and credibility, your next step should be to obtain Authorship status from Google.

Here, the process differs depending on your blog platform but the results are the same. Your article will display better on Google, and certainly show up higher in the rankings as engagement improves.

The above-mentioned tips should serve as a roadmap for your efforts and help you keep a focus on the steps you really need to work on to gain more leads.

Elie Vigile

I help copier dealers turn their website and online presence into a lead generation machine using our custom marketing system which allows them to save money on advertising and bring in a new flow of customers without having to constantly rely on their sales team.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!