June 2021

Digital Marketing Report

Digital Marketing Program & Asset Outline

The marketing system used for the Florida core revolves around 3 important factors.

1. A Strong Website Foundation:

  • A significant amount of resources have gone into developing a high-performance website designed for increased traffic and conversion. The platform is continuously improving based on the data collected by the 1800 Copier team on a daily basis.
    An UX-based approach means intuitive design with images and elements known to make the user experience engaging and enriching, which in turn attracts and converts more visitors into customers.

2. A Strong Online Marketing Strategy:

  • Handling the digital marketing strategy means targeting a wide range of industry-specific niches to reach the ideal clientele for Visual Edge FL, generating better quality leads in the process. This is achieved by boosting the ranking and positioning of pages within the website as well as creating several trust-building posts and high quality backlinks. These links are one of the most important factors in web rankings, so we make a priority of actively managing and diversifying them each month, for an effective link building plan that will result in strong positioning in search engines.

    Our comprehensive list of SEO tools make it easier for visitors to find Visual Edge FL through the optimization of blog posts, images, content, headers and more. This makes the search engine more likely to select Visual Edge's as the top result for their query. That's why any new content is optimized as soon as it's added to the website.

3. A Solid Lead Generation Process:

Social Media Signal

Bot System

Intuitive Lead Tools


Live Chat

Paid Advertising

Marketing Strategy Mind Map

On-Site SEO

  • Keyword research is done to determine the best keywords to optimize for, including a competitive analysis, keyword intent, and more.
  • We then move on to natural optimization for both users and search engines for each element of each page; including title tags, meta-descriptions, h1s, images, and internal links.
  • Blogs are then expertly crafted for the Office & Printer industry by writers trained and published in this particular niche. We go more in-depth about your needs to craft a comprehensive article made for industry insiders.

Off- Site SEO

Sometimes you need something stronger to boost up a secondary site or your backlinks, and one way to do that is to send homepage links to them.

  • We go out and build VE new mini-authority sites every time. These sites are already established and have authority, which means higher traffic and visibility.
  • With the use of link boosters we boost second tier properties (your current backlinks). By supercharging the links on the site, we're delivering more power to the authority site, channeled through your second tier. It may sound confusing, but we expertly manage link building at 1800 Copier and it really makes a difference!

Local SEO

  • Ego Directories – These are the most popular, traffic dense, authority directories. That's exactly where we want Visual Edge to gain visibility in.
  • Competitor Directories – We take specific keywords and find out what citations are important not only in the copier and office industry but for your specific SERPs.
  • We also scrape competitor review directories to find Google trusted directories.

Budget Allocation Graphic

Program Success Data Points

Month of June 2021
June 30

Data Analysis & Progress Report





Organic Keywords


Referring domains




What is the Average Budget for a Successful Marketing Strategy?

As today's savvy business people, we know that to have a strong business-- people have to know who you are and what you offer. In other words, you need good marketing. While a marketing plan will give your business marketing goals, a marketing budget helps you figure out practical steps to achieve those goals. How much should you spend? And where should you spend it?

What goes in a marketing budget?

A marketing budget typically covers costs for advertising, promotion and public relations. Each amount varies based on the size of the business, its annual sales and how much the competition is advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct competitors.

Allocating a specified percentage of sales revenue is one of the most popular methods for developing a marketing budget. The average allocation usually ranges between 9-12% of the annual budget, while the smallest businesses may go as low as 2%.

Marketing Budget Calculator

Find out how much you should be investing in Marketing

Business to Business
  • Business to Business
  • Business to Consumer

Number Of In-House Marketing Specialists


Show Me My Ideal Marketing Budget

Per Month
Per Year
Total Marketing Budget $771,300
Digital Marketing Budget $1,771,300
Schedule your FREE Digital Marketing Consultation