Beginners Guide to Ad Copywriting

 September 14, 2020

By  Elie Vigile

One of the most common copywriting mistakes is writing to everybody. 

It's thinking that everybody is your target market. When it comes to writing ad copy, you have to write for a specific audience. You have to write in the brand's voice. 

The more you know about your target market and the brand you are writing for, you're more likely to generate results. More people will click on something that appeals to them.

That's the power of writing ad copy. 

However, it takes a lot of skill and practice. You have to know some strategies that can help you write effective ad copy. Keep reading if you want to learn the beginner's guide to writing ad copy. 


What Is Good Ad Copy? 

Good ad copy should get someone to take action. It should get the target market to take action on someone's website or whatever the intended copy is trying to accomplish. 

In addition, good ad copy should help someone solve a problem. It should address a problem in someone's life and talk about how it's going to solve it. The copy should directly talk about the pain points in someone’s life, but also talk about the benefits.

What Are Some Ad Copy Strategies? 

When it comes to ad copy strategies, it’s important to look at different ones. They can offer insight into what you should include in your ad copy. If one particular strategy doesn't work, you can try different methods. 

The AIDA Strategy

A popular ad copy strategy is AIDA - Attention, Interest, Desire, and Action. This particular strategy works well in generating clicks or other kinds of action on your copy. 

Attention is when you hook the attention of your intended audience. That means writing something that can be an interesting stat, something mysterious or intriguing, or something that immediately hooks the attention of the target market. 

If you don’t hook your audience with your ad copy from the beginning, it can cause fewer clicks. 

Next, you need to continue to hook the consumer's attention. That means writing copy that continues to grab their attention. Don't lose the reader after the headline. 

Desire is the next stage of AIDA. Your goal is to generate desire in the target market. You want to show the target market on how your product can benefit them. 

As soon as you convince your target market why your product benefits them, thereby arousing desire, you need to convince them to take action. That's why a lot of advertisements have a call to action at the end of an advertisement. 

The goal is to generate clicks and get the target market to take action. 


A good story can captivate an audience. That's why storytelling is a remarkable strategy when it comes to writing ad copy. You want to tell a story that immediately hooks the reader. 

You can tell real-life stories that highlight the benefits of your product. You can tell a story about how your product helped a customer solve a problem. You can also tell success stories that are a great way of convincing other customers to buy. 

It's important to remember that whatever story you tell, it has a point. You want to tell a story that tells a customer something. You want them to remember something from the story that helps them. 

You can also tell stories about how you started your business. You can talk about your personal journey and how it led you to help a target market. 

Telling a personal story can offer sympathy and have people relate to your business. 

Employ Urgency

Urgency is about telling when a sales promotion is going to end. It's about telling your customers that there is a limited supply of your products. It's basically telling your target market that something is going to end soon and that your target market should take action. 

Creating urgency can give your product more value. That is why urgency should be in your ad copy. You want to give off urgency. 

When it sounds like there is a limited supply of your product or a sale is ending soon, it creates this fear of missing out. Your customers want to buy it before they miss out on it. 

However, it's important to not falsely advertise. You don't want to send out false urgency emails or advertisements on a weekly basis. Your customers would notice the false urgency and not be compelled to buy. 

The urgency in your ad copy can also drive in a lot more traffic to your website. If you want to check out other ways you can get people to your website, check out this article on how to drive traffic to your website fast. 

How Does Ad Copy Affect Your Brand? 

When it comes to writing good ad copy and understanding the essentials of it, you need to know how it affects your brand. You need to know what your ad copy says about your brand. 

Ad Copy Tells a Story About Your Brand 

Good ad copy tells a story about your brand. It should take a customer from initial awareness to eventually getting them to take action. 

Your ad copy should always reflect your brand and what it stands for. If some of the values of your brand are honesty and commitment, your ad copy should talk about that. 

Your ad copy should talk about how it's committed to the target market. It should talk about how it's honest with how they communicate with customers. 

It's about Being Authentic

Your ad copy should also be authentic. It should show your brand as authentic to the customers. You don't want to write ad copy that overly sells a message. 

The goal of writing ad copy is not to try and get someone to buy immediately. It's about being authentic and talking about how you can help the target market. 

You want to stand out from your competitors by showing your authenticity. That means being honest in your advertisements. 

Why Does Your Target Market Matter When You Write Ad Copy? 

When you write ad copy, you have to write to a specific market. You can write an advertisement for everyone because it won't produce the best results. 

Here's everything you should know about your target market.  

What to Know About Your Target Market

When it comes to figuring out your target market when you write ad copy, you need to know who you're to write to. One of the things you need to know about your target market is their age. 

Knowing their age will affect how you write copy. You will need to know if you're writing copy for a younger generation or an older generation. When you know the age of your target market, you can also figure out their interests and behavior. 

For example, a younger generation might be more interested in social media. An older generation of a target market might be more interested in buying a home as well as more applicable products. 

Understand the Target Market's Problems

Other things you should consider when you learn about your target market are their problems. You want to know what kind of problems keep them awake at night. You want to know how you can help them solve a problem. 

That's why it's important to address the pain in the ad copy. You want to talk about the pain of the target market and then move onto the solution. Talk about the benefits you can provide to this target market that helps them solve a pain point. 

Lastly, you want to know about their behavior, interest, and where your target market is hanging out. This can help you address your target market in the ad copy. 

For example, if you are advertising a weight loss drink to women in their 30s, you should address these women specifically. You should say something like, "are you looking to lose weight and get back in optimal shape like you were in your 20s? 

The more you know about your target market, the more you can help them by appealing to them with your ad copy. 

If you want to learn how to get people to buy your product, you can check out this blog article on our website here. 

Now You Know Everything About Writing Ad Copy

Learning how to write ad copy can be difficult, especially if you don't know any of the strategies or where to start. This article provided some insight on how to write ad copy that gets people to take action. 

When you do write ad copy, it should always reflect your business brand. It should reflect your values as a business and how you communicate those values to the target market. Finally, your ad copy should always offer benefits to your target market and it should tell stories. 

When you can captivate your audience with stories, it helps keep them engaged, which results in more clicks. 

If you want to learn more about our services contact us here

Elie Vigile

I help copier dealers turn their website and online presence into a lead generation machine using our custom marketing system which allows them to save money on advertising and bring in a new flow of customers without having to constantly rely on their sales team.

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